The 21st Century Board of Directors must prepare to work in a vastly different environment from what it was just 10 years ago. Board members today model behavior using the latest marketing techniques. Members are busy networking, advancing the mission, upholding the brand, getting “the message” out in the various communities where they live, work, pray and play. Nominating Committees are evolving into Governance Committees, working to “develop” or train the board in the latest and greatest. There are lots of prospects who can become candidates to serve on new, vibrant Boards of Directors. It’s The Results can prepare you to orient your thinking and interacting in this evolving marketplace.
Effective planning goes nowhere without effective implementation. How can your plan come to life?
Asking the right questions, and finding answers based on data, not assumptions, the consultant helps the Board and CEO get properly focused on mission, customer, value, results, and the plan. We examine several key ingredients essential to effective implementation, including:
- Know Thy Customer, consider the primary customers who benefit from the service the organization provides as well as the supporting customers: volunteers, donors, and others. We design our services to fit our customers' needs.
- Focus on The Results: What are we promising to deliver to our customers? How do we best determine the right set of services? How do we measure our effectiveness in delivering those services?
Successful fundraising is based on successful relationship building. And it takes a sound plan drawing on diverse revenue sources to achieve the desired outcome. A successful set of strategies include:
- Coordinated activities focused on donor prospects among staff and volunteers.
- Tracking progress of relationship development to higher levels of interaction.
- Offering well-planned activities enabling donor prospects to become donors.
The consultant employs a model anticipating a diversified revenue stream, assesses past fundraising experience, and helps to design and execute a resource development plan tailored to fit the organization, staged to grow over time.
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